AGA Balloon by Mohammad Alagha of Almedia Interactive Ltd. is a free high-contrast sans serif with tall, elegant proportions. Broad rounded curves meet razor-thin joins and pointed diagonals, giving the lettering an unusual mix of softness and tension.
It can create a refined but unconventional title treatment for fashion branding and event posters. The exaggerated stroke changes also suit beauty packaging, where the lettering can echo sweeping product silhouettes. In editorial design, it suits magazine mastheads and feature openers.